GMAC Launches ‘Little Kid License’ Myopia Campaign with Fun Video

We just love this new video created by the Global Myopia Awareness Coalition! The campaign urges parents to recognize that one-in-three kids have myopia (nearsightedness), yet parents are unaware because they do not bring kids in for annual comprehensive eye exams.

Because Myopia is a condition that can be managed once it is detected, it’s important for children to be checked regularly in order to prevent serious eye conditions later in life.

For more information, our own optometrist, Dr. Jeri Schneebeck, recently gave a presentation about the causes of myopia, risk assessment, long term implications, and the various forms of myopia control available.