GMAC Launches ‘Little Kid License’ Myopia Campaign with Fun Video

Eye exam for children to detect myopia or nearsightedness

We just love this new video created by the Global Myopia Awareness Coalition! The campaign urges parents to recognize that one-in-three kids have myopia (nearsightedness), yet parents are unaware because they do not bring kids in for annual comprehensive eye exams. Because Myopia is a condition that can be managed once it is detected, it’s Continue reading

What Parents Need to Know About Nearsightedness (Myopia) Prevention for Children

Nearsighted young teen

Nearsightedness (Myopia) among children has been rapidly increasing for decades yet the risks and treatment are widely misunderstood by parents and caregivers. Prevention and early detection are two keys to controlling this epidemic impacting children’s vision, development and classroom learning. What is nearsightedness? Nearsightedness, also known as myopia, is a vision condition that impacts a Continue reading